Sunday, July 18, 2010

Forever

In another blow to our public privacy, the new Forever 21 behemoth store in Times Square has installed a digital interactive billboard that incorporates...you. You might be walking by or standing around on 7th Avenue when this giant computerized model plucks you from the crowd. On the billboard, for all to see, she actually grabs an image of you.



Then she either kisses you and puts you in a Forever 21 shopping bag, sticks you under her hat, or makes a disgusted face and tosses you over her shoulder.

Naturally, people can't wait to be a part of this marketing stunt. They are crowding around, waving their hands in the air, trying to grab the attention of the computerized lady.

Will you be next?


images and video from DesignBoom
Posted by at 11:20 AM
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4 comments:

  2. Judging by this marketing brainstorm I think the numbers in their name are transposed, shouldn't they be "Forever 12?" I think I'll stay away, one more reason to stay out of Times Square. Sad.
    ReplyDelete
  3. Great, now I know where to go to feel potentially embarrassed, validated, confused AND annoyed, all at once!

    I'm joking about the validation part, of course.
    ReplyDelete
  4. I genuinely want to know if there is some kind of permission given/granted/needed to be digitally manipulated/humiliated by a giant it-girl in this public forum. It seems like a high-school teasing nightmare come true. - BN
    ReplyDelete

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